Peet’s gets a shot of creativity from Berkeley MBAs

Drinking coffee is a given for students pulling all-nighters to finish up final projects, but for a dozen MBA students this spring, coffee drinking was the project.

The students spent hours on recon at local cafes, serving coffee to classmates and surveying them on every detail of the experience, and conducting a nationwide poll on coffee consumption habits. The research team was part of the Haas@Work program, and their goal was to help Peet’s Coffee & Tea find new ways of engaging Millennials.

And they did: Jessica Mitchell, Peet’s Director of Innovation, said that the students’ ideas are more than likely to see the light of day. “We felt they had a lot of potential to reach customers who are new to coffee. They’re really tangible solutions that we could see implemented.”

Peet’s earned a place in local lore and helped launch a nationwide specialty-coffee trend after opening its first store in 1966 in North Berkeley. Peet’s now has 237 cafes and 141 licensed partner locations nationwide, including seven in Berkeley. So it was only natural that Peet’s turn to Berkeley-Haas for a shot of creativity.

Haas@Work dispatches teams of MBA students to help inject fresh thinking into client companies. Students began with insight generation, identifying Peet’s core competencies and its customers’ core values, before moving on to idea generation—“It’s literally putting as much stuff out there as you can,” says team member Michael Christman, MBA 16.

After paring their list down to 15 ideas, the team worked with Peet’s management team to select the top three. Next, they designed and ran micro-experiments to validate their key assumptions. Students then transformed their insights into concrete recommendations for some of the company’s top leadership, says Ceren Baseren, MBA 16.

“The fact that you, as a student, have a chance to have your voice heard and to present in front of such a high-level client is extremely valuable,” she says.

Past Haas@Work clients have represented a wide range of industries and products, including banking, enterprise software, electric vehicles, health care, cloud computing, and pet food. In addition to the dozen students at Peet’s this semester, another 12 worked for Bio-Rad Laboratories, a 63-year-old medical diagnostics company also founded in Berkeley.

“What’s really unique about the model for Haas@Work is that the teams operate like an outsourced innovation agency,” says Dave Rochlin, Haas lecturer and Haas@Work executive director.

Over the course of the semester, students are introduced to the innovation framework and tools, and the teams collectively put in thousands of hours identifying insights and developing novel concepts for—and with—their clients, Rochlin explains.

“In the case of Peet’s, we took a deep dive and fresh look at both coffee drinkers and cafes, and how people connect with coffee, to try to understand areas where Peet’s innovation team can take advantage of unmet needs,” he says. The team also spent time examining how the company’s unique sourcing and roasting model might be further leveraged, holding in-depth discussions with Peet’s coffee roasters, buyers, and baristas.

In addition to Full-time and Evening & Weekend MBA students, Haas@Work is open to students in the Haas school’s Executive MBA program and the UC Berkeley School of Information.

Full-Time and Evening & Weekend MBA Commencement: Slideshow & Student Speeches, & Video

This slideshow requires JavaScript.

 Photos: Jim Block

Evening & Weekend MBA Brandon Middleton’s Commencement Rap

IMG_0258Dearly beloved as we close this last chapter

It’s appropriate to be sent off by the class’s favorite rapper

When I heard I’d been elected to give to you this message

I knew I had to try to do it big and make it epic //

For the record this was the last assignment I accepted

First commencement rap ever … Guinness Book of World Records? … hmm

Student Always, Beyond Yourself … forever

Questioning the Status Quo so we can change the world … together//

DCF, SG&A, and WTP,

LBO, IRR, and EVC

All foreign concepts to Brandon at the start

Thousands later though they’re tattoed on my heart//

MBA equals marriage babies and academics

Manifestations from all three I’ve seen from the beginning

I’ll miss a lot of things like taking naps on that shuttle

Like sometimes not reading a case and somehow not getting in trouble//

Like rich case discussions, the insights and lessons

Not getting to the insight because we asked so many questions

Like Jim the photographer and Dean Lyon’s dances

Like Saturdays not checking and showing up at the wrong campus//

Y’all never did that right, probably wasn’t your struggle

But you must admit that being EW teaches you how to juggle

It teaches you how to hustle, my look at how we’ve grown

Multitasking homework, family, and watching Game of Thrones//

So thank you Haas for the challenge and thank you for the love

We did more than what we thought we were capable of

Congrats to the spouses, professors, and the staff

On a job well done filled with lots of fun and laughs//

And finally my hats off to the class of fifteen

You’re a good looking group … you’re So Fresh and So Clean

This for gold and for oski to axe and to blue

It’s B. Middleton signing off I will now bid you adieu//

 

Full-time MBA Sandeep Pahuja’s Commencement Speech

IMG_9438My greatest fear in life is that I won’t live up to my potential. And two years ago it seemed more certain than ever that I would have to settle for a life I didn’t want to lead. There was that nagging voice of self-doubt in my head telling me, “You’re not ready.” Round 1, rejection email. Round 2, rejection email.  Round 3, rejection email. Each time, every successive round that voice screaming louder and louder in my head “I told you so.” In those moments of intense self-doubt, when all that I had worked hard for seemed futile, my family and friends picked me up—because they knew that I could. And they believed in me when I stopped believing in myself. And they gave me the gentle push to go after the life I wanted and I applied to Berkeley in Round 4.

I remember getting the phone call, and being so afraid of the possibility of what might happen that I let it go to voicemail (sorry Stephanie), because something I worked so hard for was about to happen and it was scary.  I like to think that I was the last person the school let in, the one that Haas took a chance on, the one with below average GMATs, but above average facial hair growing ability. I wanted to come to Berkeley not only because Haas creates leaders, whether in investment banking or non-profits, but because Berkeley teaches us how to think differently, find the right problem to solve, and most importantly, helps us find the right path for us.

But we never would have gotten here today if it weren’t for all of those people that believed we could even when we were sure we couldn’t.  To the partner who told you that you needed to go across the country to go to Berkeley-Haas even if it meant a long distance relationship, the friends that continued to ask you what you really did at business school since all they saw on your Instagram feed was pictures of HaasBoats and VegHaas and HaasLoween and HaasDogs and #HaasTag and #Haasome and every other event we like to combine with Haas, the professors who’ve dedicated themselves to teaching us to recognize the pitfalls of the leaders that came before us, and the amazing staff that does all of the little things with no fanfare and makes this place better year after year. THANK YOU.

But I want to especially want to thank our families who made us we are—I am thinking of my family today, that couldn’t be here today because my mother needed emergency surgery yesterday, who thankfully is doing okay—love you Mom. Hopefully the livestream is working better than AirBears2. But most of all, thank you class of 2015. Because if you happen to be by yourself today, I want to remind you that you have 250 family members sitting with you today in this audience. We’ve spent the last two years growing into this family, and we’ve accomplished amazing things. And we did it because we pushed, challenged, and supported each other.

Take my friend Gordon Yu, who pushed me to join Ben Killmer’s Lean Launch Pad team.  A push and a challenge that’s changed my path and led me to co-found a startup. Together we won 12 case competitions, started 10, soon to be 11, companies, raised over $170,000 for charity and volunteered the equivalent of 155 days, had more than 5,000 people attend the 9 conferences we organized, created our own signature cocktail, and incredibly had 9 babies born in two years.  We were all admitted to Haas because they saw who we could be, we’ve spent the last two years pushing each other to reach new highs, and now it’s our time to go out into the world and live up to that potential.

I want to turn my fear into an asset so I am going to leave you with a challenge today. Find your own path. Don’t go follow someone else’s because it’s what you are supposed to do. Associate to engagement manager to partner—throw it away.  Make your own—skip around, skip ahead, go backwards, but do it because it’s yours and it’s the one you want to be on, not the one you think you should be on or the one that’s going to give you the most money. You have to. You’ve given so much of your heart and soul, and frankly, your bank account, to become the leader Berkeley believed you could be. You know right now in your gut if you are on the right path or if you aren’t. I want you to make calendar invite for one year from now, and invite the classmate that has pushed, challenged, and supported you the most. If you haven’t found your right path yet, spend the next year doing what you’re passionate about in all of your free time. On May 22, 2016 call that person up, and talk to them about where you are at because you’ll need a push to walk away from a comfortable life to go for one that holds meaning for you. And if in a year you don’t get the push you need, call me because we’re family, and I know you can.

Our lives are short, and our time is fleeting. Spend it with the ones you love, doing the things you want, with the people who matter the most. We are ready.

 

Fund-Razing: Hirsute Highlights from No Shave, No Shame, and Movember Fundraisers

MBA students put themselves—and their beards, mustaches, hairstyles, chests, and dignity—at the mercy of their classmates in November to raise $51,000 for some good causes.

The full-time and part-time MBA campaigns were part of Challenge for Charity (C4C), which includes nine West Coast business schools that compete in volunteering and fundraising. They will donate the funds to the Special Olympics, Alameda Point Collaborative, and Reading Partners. Executive MBA students organized a Movember campaign (mustache November), donating the proceeds for men’s health initiatives.

Read the story on the Haas newsroom.

This slideshow requires JavaScript.

 

Can You Lead a Horse to Water? MBA Students Learn “Natural Leadership”

Sixteen students from the Executive MBA and Evening & Weekend MBA programs headed far outside the classroom—to the paddock—to practice non-verbal leadership.

The setting for the two-day Leading Others Through Natural Leadership course was Devito’s Equestrian Center in Walnut Creek. Students had the chance to apply personal leadership challenges to on-the-ground work with horses.

“Horses create a ‘zero-base,’ because very few people know intuitively how to work with them,” says Lecturer Whitney Hischier, a lifelong rider who created the course. “Horses provide honest, accurate feedback in real time. They respond instantly and without judgment to our intent, our energy and our behavior.”

 

This slideshow requires JavaScript.

Horses have become increasingly popular in medical teaching: they’ve been used to teach bedside manners to future doctors at Stanford Medical School, to assist nurses with work-related stress and burnout at Brigham Young, and to treat conditions such as autism, Hischier says. In the field of leadership development, working with horses is a growing niche.

The one-unit course also included traditional classroom instruction. Students were asked to come prepared with an aspect of leadership they are grappling with, including a current or recent real-life situation—such as leading and motivating an inherited and disenfranchised team. After spending time on theory and role play, they headed to the paddocks for “real play.”

“Horses cannot role play. They can only real play,” says Lecturer Rajiv Ball, of Haas and the Amsterdam School of Creative Leadership, one of the course instructors. “If you want a horse to follow you, you need to real play your leadership.”

In addition to Hischier and Ball, the course was co-taught by Professor Dana Carney, who holds a joint appointment at Haas and the Psychology Department and specializes in psychological and physiological connections between body and mind. Nanna Notthoff, a postdoctoral Scholar at UC Berkeley’s Institute of Personality and Social Research and an experienced equestrian, also assisted with instruction.