Student Spotlight: Entrepreneur Dan Schoening, MBA 16

Dan Schoening_MBA 16Dan Schoening began his entrepreneurial career early.

At age 14, he was running his own soccer camp company. By 18, the Seattle native was advising high school students on how to get recruited to college athletic programs. As an undergrad, he started a mobile shuttle tracking service.

So it’s no surprise that Dan has continued his entrepreneurial journey at Haas, as co-chair of LAUNCH: the UC Berkeley Startup Accelerator & Competition. He was also selected as one of two Berkeley students to go on the inaugural Silicon Valley Bank Trek, a tour of the Valley and San Francisco’s startups, banks, and investment firms. For three days this week, he and 18 other students from the across the U.S. are meeting a who’s who of influential tech leaders, stopping to visit the Silicon Valley Bank, the offices of Andreessen Horowitz, startup business analytics company BIRST and VC data provider Mattermark, and the San Francisco-based co-working facility WeWork Golden Gate.

We recently talked with Dan about the Trek, the LAUNCH competition, and his experience at Haas.

Haas: Tell us about your most innovative startup.

Dan: As an undergrad at Tufts University in 2009, I co-founded a mobile service that provided information about bus schedules to students traveling to and from campus. We were pleasantly surprised with the traction it gained on campus and we began to expand its applications into the shuttle management space.

Haas: What drove your decision to enroll at Haas for an MBA?

Dan: I was only interested in the West Coast—I wanted to immerse myself in the entrepreneurship world and the startup scene here in the Bay Area. This is where you have to be. I ended up doing a West Coast entrepreneurship search, and I chose Haas. I’ve only been here a few months, but I’m really excited about the program and the various opportunities and the resources it presents for entrepreneurs. I’m especially excited for Toby Stuart’s entrepreneurship class this spring—I’ve heard rave reviews about it.

Haas: What do you hope to get out of the Silicon Valley Bank Trek?

Dan: The Trek is a new event this year, so it will be fun to see how it unfolds. In addition to connecting with key influencers in the Valley, I’m looking forward to the opportunity to meet and learn from the other students from around the country.

Haas: As co-chair of LAUNCH, you (along with co-chair Franklin Russell and the student executive committee) are shepherding the established competition through some significant changes. Tell us about them.

Dan: The criteria for competitors are more stringent this year: applicants needed to be further along with their startups and present more mature businesses. We’ve also shifted the program to be more of an accelerator model versus a standard business plan competition.

We had over 100 applicants from all across the UC system, and all of them have validated a product in their space. Many have incoming revenue. Only one team member has to be an affiliate of a UC school, and applicants include alumni, faculty, and staff.

LAUNCH Bootcamp is coming up on Feb. 6-7. This will be the first full-group event with the 16 teams, the faculty advisors and the mentors. We’re feeling really confident about the new model.

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