Benny Du, MBA 13, celebrated 200 years of Citi by volunteering to refurbish a park on the Upper West Side and entertain kids for the Fresh Air Fund in Brooklyn
Student: Benny Du, MBA 13
Interning with: Citigroup, NYC, as part of the Digital Strategy and Channels Team at Citi Cards.
Thrilled because: “Citi is truly a global brand.” Also, since this year marks the 200th anniversary for Citi, Du was able to take part in the celebration.
Can’t believe he’s getting the chance to: Meet and interact with many senior leaders and executives, such as Jud Linville, CEO of Citi Cards. “Also, I’ve already had an in-depth discussion on the future of payments with the executive responsible for the Citi—Google Wallet partnership.”
The Berkeley MBA toolkit: Du has been using the observation and framing skills learned during PFPS class exercises. “I have also consulted with Sara Beckman during my time here. The framework that she provided of ‘use, usability, and meaning’ has been helpful in figuring out how consumers engage digitally through various devices, touch points, and functionalities; and determining potential opportunities for Citi.
Inside Citi: “The summer associates were given a core values card (along with our name badges) as reminders to ‘be bold and curious,’ and ‘think and act like an owner.’ These definitely remind me of the Haas Defining Principles.”
Advancing career goals by: Gaining exposure to a wide variety of functions, such as traditional e-mail marketing and digital media strategy, along with “a front-row seat on applying innovation and cutting-edge technology to a consumer-facing business.”