A Look Back at 2012-13: Berekeley-Haas Defining Principles in Action

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Berkeley MBA students won the MIT EdTech Case Competition in November with strategy recommendations for Houghton Mifflin Harcourt on a new online tool that helps parents to help children with schoolwork. 

Razoring their way to raising funds, students donated $12,500 to Challenge for Charity through the annual tradition of No-Shave November.

Creativity is a matter of course in Managing the New Product Development Process. For nearly 15 years, this joint Berkeley MBA/Mechanical Engineering course has guided inter-disciplinary student teams from concept generation through prototype development in a semester-long project.

Berkeley MBA students won the Michigan Renewable Energy Case Competition with a portfolio approach to helping a Michigan utility generate more electricity with renewable energy technology.

First-year full-time MBA students Elsita Meyer-Brandt and Jens Uehlecke were just two of the aspiring Haas entrepreneurs to benefit from expertise offered by the Lester Center’s Entrepreneur’s Corner.

Full-time students won the IBM/Novartis Non-communicable Disease Challenge with a pharmacy membership program in Mexico that will provide access, community, and encouragement for improving the health of pregnant women with diabetes.

Evening and weekend MBA students used tools from Problem Finding Problem Solving on their way to semi-finalist status in the global Innovation Challenge.

 

Cal 14-Stanford 9. Why Yes, We Did Win the Golden Shovel Again

Fit to be tied…actually, this team won the Golden Shovel: Steve O’Connell, MBA 12; Dan D’Orazi and Chris Brown, both MBA 13; Micah Burger, CED 12; and Fred Bayles, MBA 13

The Competition: Not that we’re keeping score or anything (all right, clearly we are), but we must point out that for the 5th consecutive year, Berkeley-Haas has won the Golden Shovel Competition, sponsored by National Association of Industrial and Office Properties (NAIOP). The two-team match-up pits Berkeley against Stanford.

The Outcome: This year’s win brings the lifetime total to Cal 14-Stanford 9.

 The team: Frederick Bayles, Chris Brown, and Dan D’Orazi, all MBA 13; Steve O’Connell, MBA 12; and Micah Burger, Architecture, CED 12.

The Challenge: To act as a consultant to the San Francisco Public Utilities Commission (SFPUC) to create a development and disposition strategy for a 17.5 acre site called the Balboa Reservoir. The site is located adjacent to the City College of San Francisco and is currently used as a surface parking lot for CCSF students. “As one of the last remaining large-scale, transit oriented development opportunities in San Francisco, the Site represents an extremely attractive investment opportunity,” says D’Orazi.

The Winning Approach: The “Reservoir Bears” came up with a vision for a mixed residential community with open space called “Westwood Terrace.”  The proposal also took advantage of the site’s unique topography to provide below-grade replacement parking at close to above-grade costs. “As the largest student parking area on campus, replacement parking was a focal point of both the CCSF and the local community,” says D’Orazi.

Due Diligence: The team spent time identifying the SFPUC’s key motivators, distilling those down to: Maximize the value of the site to create an economic benefit for ratepayers and align with the SFPUC’s long-term commitment to environmental sustainability. Also, “We spoke with over 100 industry leaders and spent countless hours analyzing different concepts and strategies.”

Judges Said: The team was told that the depth and quality of their research on all aspects of the development was extremely impressive. “Our analysis was supported by a 272 page document that detailed every aspect of the process from start to finish. We also utilized a creative deal structure that was supported by accurate underwriting in-line with current return requirements,” D’Orazi says.

The H Factor: The team received guidance from Professors Nancy Wallace and Bob Helsley and were concurrently taking their Real Estate Investment and Analysis class.  “Our team advisor, Craig Davey, was also extremely helpful in developing our core concepts. In addition, the Haas real estate network was an invaluable resource for our team and we were continually impressed by the willingness of the community to open their doors.”

Influence without Authority: “This was one of the most equitable and hardworking teams we have ever been associated with and we all truly enjoyed the experience,” says D’Orazi. “The collaborative nature of Haas was extremely evident.”

Berkeley MBA Students Escape from Alcatraz

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By Guest Blogger Dennis Ducro, MBA 13

As happens so often in business school, an ordinary conversation can lead to great adventures and impact. When Federico Acabbi, MBA 12, mentioned he had heard stories of an Alcatraz Crossing swim,  I took the hint.

As co-president of Redwoods at Haas, I work to bring the natural beauty of California closer to our MBA students, and to challenge them. This event fit into Redwoods’ calendar, and the first edition of “Haas Escapes from Alcatraz” was born. It promised not become a walk in the park…the Bay is extremely cold, the currents are strong, and the island lays 1.5 miles out in the open water.

Eighteen MBA students immediately signed up for the challenge, and the team could be spotted regularly in the swimming pools on campus in the months preceding the event. Both amateur and former professional swimmers had made this their goal for the end of the academic year, before heading out to internships and full-time roles.

On Sunday April 29, at 6:45am, the time had come! The team boarded a boat that brought them to a deserted Alcatraz Island, and at 7:00am they jumped in the water! Classmates, a gorgeous sunrise, and views of the impressive Golden Gate Bridge and San Francisco accompanied the students during their swim. Their white caps read: “No One escapes?! Challenge the Status Quo!” referring with a smile to one of the four principles that define Berkeley-Haas.

All of us made it to shore, and the supportive community that had showed up to cheer could read a great sense of achievement from the exhausted, but happy faces. Two students even swam without any wetsuit, which is truly unbelievable since the thermometer indicated 51F for the water. The shower, sauna, and brunch with friends were well deserved (as was the afternoon nap).

Top row left to right–Julie Miller, Sebastiaan Verhaar, Hans Lintermans, Dennis Ducro, Federico Acabbi, Mark Stolze, Brandon Piper, Bernie Murphy, Gene Boyle.; Two in the middle–Tycho Moencks and Ismael Ghozael;Bottom row left to right–Gustavo Ribeiro, Suresh Krishnamoorthy, Boris Kopinitsch, Jaime Szigethi, Dan Stotts, Ariel Dekovic

Look out for next year’s edition!

Haas Achieves: A Video Year-in-Review

Congratulations to the full-time MBA classes of 2012 and 2013. In just one year you have accomplished an extraordinary amount, from organizing conferences and international treks to winning case competitions. We are so proud of all you achieve at Haas–and have captured what we could (i.e. some, certainly not all!) in this Haas Achieves video. We know you have many achievements yet to come and wish you the best.

Wall St. Journal Shines a Light on Life in the EWMBA Program

 

Asked and answered by the WSJ: What do b-school students do all day?

Not only do students in the Berkeley Evening & Weekend MBA Program juggle school and work, they somehow also manage to train for half Ironman events, work on career changes, and squeeze in a little time for family and fun.

The Wall Street Journal took a look at a recent Saturday in the life of three students in the program: Emily Douglas, MBA 13; Jake Goldfield, MBA 12; and Greg Marek, MBA 13, for the story, A Day in the Life at Haas School of Business.

Goldfield, a senior manager with Symantec, reveals how he fits in not one, but TWO hardcore workouts on a school day and how he balances physical effort with mental–reading through the Economist over a handful of cereal and learning in class about change management at HP and in the middle east.

Douglas wraps up a team project developing an employee engagement strategy for a national consumer brand, then unwinds with the rest of the class over pizza at the prof’s house.

Marek, senior manager of financial planning with NBC Universal, bookends his days with a quick flight and appreciates that his fellow students give him a lift back to the airport after a day spent discussing financial distress and agency costs.

It’s a glimpse at how just one day in the Evening & Weekend MBA Program is no small achievement.

 

Winning Approaches: University of Michigan Renewable Energy

The Winning Team: Dave Hirsch, Rohan Ma, Dan Stotts, Josh Lich, all MBA 13

The Competition: Renewable Energy Case Competition, University of Michigan, Feb. 2nd.

The Team: Dave Hirsch, Josh Lich, Rohan Ma, and Dan Stotts, all MBA 13.

The Outcome: First place.

The Field: Fifteen other teams, including those from Columbia, Tuck, Fuqua, and Kellogg.

The Challenge: To move a Michigan utility closer to achieving 20% of electricity generation from renewable energy technology. The team analyzed the cost-effectiveness of both renewable  and conventional energy generation; conducted risk and extraneous cost assements, and developed a risk-minimizing strategy that included analysis of tax implications.

The Winning Approach: Diversification. “We suggested a solution similar to diversifying a stock portfolio that would minimize the risks associated with renewable energy,” says Stotts. Also, a dose of reality.” We emphasized that there is no ‘magic bullet,’ but rather a combination of best-practices to employ around locational diversification, smart grid, energy storage, and market integration. Behind these recommendations, we provided robust financial modeling the corroborated our story.”

Won Because: Judges praised the team’s thorough and consistent approach. Stotts says the team’s two “quants,” Ma and Hirsch, exhaustively researched the inputs to the financial models that eventually led to the final costs presented. “The judges, industry experts, could see our costs were logical and realistic,” Stotts says” Additionally, the team’s strategy was specific to the market in which it operated and highly applicable.

The H Factor: “There’s no question that Berkeley-Haas has a vibrant energy community,” says Stotts. “The access that we, as first-years, have received through BERC, the Energy Institute, and experiential learning really provided an intuition from which we could think through the problems.” The team also credits the Leadership Communications course with helping deliver a confident presentation.

Defining Principles at Work: “Everyone left their egos at the door in order to facilitate collaboration,” says Stotts. The team took a Students Always approach by believing they could learn from each other and incorporating peer feedback to arrive at a more refined message. “Our maturity and authority on the subject matter also showed the Confidence without Attitude” that was behind our teamwork.”

Why it Mattered: “These are important problems and this is the preeminent energy case competition in the U.S. We wanted to represent Haas and leverage our respective backgrounds to develop solutions.”

ZZZ Factor: Every spare moment from receiving the case on Jan. 27 to presenting solutions on Feb. 2. was spent on the case. The night before departure, the team worked until 2 a.m., then left to pack for 6 a.m. flights. Copious amounts of caffeine and 80′s pop via Spotify kept them going in those final hours.

Winning Approaches: IBM/Novartis NCD Challenge

A winning approach: Emily Ewell, MBA/MPH 12 (r.), and other team members hit the streets in Mexico City to talk with targeted users.

The Competition: The IBM/Novartis NCD (non-communicable diseases) University Challenge.

The Team: Tara English, MBA 13, and Emily Ewell, Jenny Chang, and Rachel Sherman, all MBA/MPH 12.

The Outcome: First place in the “Developing World” category.

The Field: Sixteen teams, including those from Spain’s ESADE and the London Business School.

The Challenge: To create a tech-enabled innovation in non-communicable diseases. “This was extremely open ended as there are so many diseases, making it challenging to target a specific, actionable area where we could achieve maximum impact,” says Ewell.

The Winning Approach: A proposal for 2Vidas, a pharmacy membership program in Mexico for low- to middle-income pregnant women with diabetes that would provide access, community, and encouragement to improve health for mom and baby.

Won Because: The  team’s “2-for-1″ approach impacts the health of both mothers in the short-term and babies in the longer term. Judges also touted the proposal for its focus on a confined timeframe of behavior change—pregnancy. “This is a highly motivated population that’s easy to target, track, and measure,” Ewell observes. And the team impressed with a decision to test hypotheses first-hand in Mexico.

The H Factor:“Our team was definitely the strongest contribution to our success, which is in so many ways due to the Haas culture,” says Ewell. “This was really an ‘all for one and one for all’ effort.”

Defining Principles at Work: “We were fearless in our quest to find an innovative solution for the NCD Challenge, but we were also the first to ask for help,” says Ewell of a Confidence Without Attitude approach that led them to reach out to friends, healthcare colleagues, and mentors. “Taking a step back and listening to their perspective was not only refreshing, but enlightening.”

The Motivation: At the end of the day this isn’t for us – it’s for women with diabetes and for their children, families, and communities,” says Ewell. “All of us were motivated by the final impact of creating a sustained impact on communities in need – in a scalable, replicable way.”

2Vidas hope to launch a pilot this summer in Mexico City.

Winning Approaches: Innovation Challenge Semi-finals

Innovation team Sathishkumar Balasubramanian, Shisher Wahie, Winnie Phua, and Denise Toy, all MBA 13.

The Competition: The Innovation Challenge, a global business innovation competition.

The Team: Evening and weekend MBA students Sathishkumar Balasubramanian, Winnie Phua, Denise Toy, and Shisher Wahie, all MBA 13.

The Outcome: Emerging from a field of 178 teams to be among the top 15 overall and top 5 in the strategy and business model category.

The Challenge: Generating ways for AT&T to better connect its cloud-hosting services with mobility applications and services to meet the needs of small businesses.

The Winning Approach: “We definitely used brainstorming techniques amassed from the PFPS class, so had a broad range of solutions from which we ultimately picked our unique solution,” says Phua.

Defining Principles at Work: “We received positive feedback from judges and organizers on our innovation and presentation skills and the general display of confidence without attitude,” Phua says.

Fitting it all in: Since team members work full-time and attend school on Saturdays, that left Sundays–and much of Thanksgiving weekend to devote to the Challenge.

Fuel of Choice: Breakfast muffins and sandwich dinners from Panera Bread. Entertainment provided by Chief Morale Officer Sadie the Maltese.

Demonstrated Competition Prowess 2011-12: Innovation, education, management of organizations, marketing, entrepreneurship, and real estate.

Winning Approaches: MIT EdTech Competition

The Competition: MIT EdTech Case Competition, Nov. 2011.

The Team: Full-time students Gordon Chan and Kawai Lai, both MBA 12, Mike Ciccarone and Flora Kuo, both MBA 13.

The Outcome: First place.

The Challenge: Marketing and CSR strategy recommendations for Houghton Mifflin Harcourt on a new online tool that helps parents to help children with schoolwork. “The aim was to reach especially those parents who may be low income and lack access to technology,” says Chan.

The Field: Included Harvard, Stanford, and Duke.

The Winning Approach: A holistic view addressing parents and school districts as separate segments. Also, a creative presentation featuring mock-up of a parental awareness video (pictured above).

The Motivation: “There have been many broken promises in education reform, but I truly believe that technology has the potential to deliver in its promise to improve education,” says Lai of her interest in the ed tech space.

Defining Principles at Work: “We actually had other competitors tell us that our team came across as confident–yet approachable,” says Kuo.

ZZZ Factor: Six hours of sleep over two days.

Fuel of Choice: Caffeine and shrimp chips.

The Berkeley-Haas first-place winners of MIT EdTech Case Competition: Kawai Lai, MBA 12; Mike Ciccarone, MBA 13; Gordon Chan, MBA 12; and Flora Kuo, MBA 13.

Demonstrated Prowess 2011-12: Education, management of organizations, marketing, and entrepreneurship.

Part-time MBA Students Set Careers in Motion

Craig Hashi, MBA 12, moved from biotech to investment banking

Evening and weekend student Craig Hashi, MBA 12, co-founded a medical device company before changing course to work in investment banking. Chris Fuller, MBA 12, transitioned from working in earth sciences to working in management consulting at Boston Consulting Group.

They are two of many students in the Evening & Weekend MBA Program to change careers while earning a Berkeley MBA. Hashi, Fuller, and five of their MBA colleagues shared the method behind their moves with fellow students in a panel discussion this fall.

The first step for all was to pull into sharp focus a target position, company, or industry. The students then employed a variety of tools, from career advising to on-campus recruiting and from networking to … more networking.

Then there are a few students, like Hashi, who went even farther. To make his change from biotech to investment banking, he worked in an internship at a hedge fund from 5 a.m. to 9 a.m., then headed to work as CTO for his medical device startup, NanoVasc, and capped the day with evening MBA classes (and homework). It was not a path for the faint of heart, but one that has placed him squarely on an investment banking track. Hashi completed an internship with Citgroup this past summer and is participating in on-campus recruiting this fall.

Kathy Benemann, MBA 12, found that careful networking made all the difference

These students also worked hard to land their informational interviews. Hashi estimates that in his biotech-to-finance move he spent seven months purely on building a network of contacts. Kathy Benemann, MBA 12, transitioned from senior strategy and product manager at UC Berkeley to associate brand manager at LeapFrog. She emphasizes the importance of building “a meaningful relationship with someone in your target company who is willing and able to help.”

Meaningful is exactly what Omer Ansari, MBA 12, aimed for in making his connections. Ansari wanted to work in cleantech and moved from an engineering role at a semiconductor company to product marketing with Soladigm, a developer of energy-efficient glass. Ansari says he doesn’t like to “schmooze.” “If someone is going to give me their time, I make it valuable,” he says. When requesting one informational interview, for instance, Ansari researched the company thoroughly and submitted a two-page brief analyzing its new product with his interview request. “I got a call within two hours,” he says.

Anand Sundaram, MBA 12, targeted--and landed at Verizon

Most panelists pointed out that the opportunity cost of making a leap can be reduced by taking on new responsibilities in a current position. Anand Sundaram, MBA 12, expanded the boundaries of his role as a service delivery manager with Nexius, a wireless service and software company, by taking on projects outside his comfort zone. His subsequent work for the company in finance, strategy, and supply chain (supported by what he was learning in the Berkeley MBA Program) helped position him for his target company: Verizon. Now, as Verizon’s area manager for Northern California, Sundaram is responsible for market expansion, new technology deployment, and customer performance.

All of the panelists observed that the Berkeley MBA, even in progress, boosted both their network and their standing in the marketplace. “The Haas brand gave me credibility and made it easier for me to take risks and expand my skills,” Sundaram at Verizon noted.

Jeff Chen, MBA 12, stayed with Intel to advance his career

Jeff Chen, MBA 12, employed a similar strategy to advance at Intel, where he’d already invested seven years. As he began his MBA studies, he moved from engineering to product marketing and, in the past year, has taken charge of defining and communicating the road map for Intel’s notebook and Ultrabook chipset product–as product marketing engineer. The move took him from a startup unit to one generating 30% of corporate profit. “Intel is huge,” notes Chen, who stood out by turning his networking conversations into mini case discussions where, “I could show critical thinking and offer up something for people to think about.”

On-campus recruiting has been an important tool for the investment-banking-bound Hashi and for Fuller, who sought a move to management consulting from earth sciences consulting. Fuller landed a summer internship with Boston Consulting Group (BCG), where he worked on an IT transformation project for a large media firm. He will join BCG full time upon completing his studies.

Other panelists also made use of services offered by the MBA Career Management Group: Ansari to polish his resume and practice interviewing, Sundaram to better negotiate compensation, and Chen to prepare for his next move–applying for a leadership program at Intel.

To one student attending the panel, Hrant Seferyan, MBA 14, these specific needs may seem like distant prospects. “I’m an explorer at this point,” he notes, adding, “Any event about careers makes me want to learn more about what’s possible.” As to what is possible, for students in the Berkeley Evening & Weekend MBA Program, maybe just about anything.